In this page you will find information on how to submit an Android app to the Play Store for the first time, how to update an existing app on the Play Store and what graphic assets do you need to release your app.

Creating the app

The app creation and publishing happens on the Play Console. All applications and their releases can be managed on the console. If you don't have a Google Play account yet, you will need to set up a new one

To create a new application, select All apps from the menu on the left and click Create app. 

Fill in the App details section with app name, default language, select "App" for Store settings and "Free" as pricing. Make sure to check the required "Developer Program Policies" and "US export laws" boxes.

Click on "Create app" at the bottom right.

First steps

Google Console will then bring you to a dashboard where you can see all the necessary steps for the app to be submitted and available on the Store. We recommend you to follow the onboard setup on the Dashboard. Start by clicking "View tasks" to expand the next steps.

Important: To continue on following the Initial setup, after each step go back to the Dashboard screen from the side menu and select the next one.

App access

By default, you can select "All functionality is available without special access". In case the app or event is available for attendees only select "All of some functionality is restricted" and fill in the form with instructions and a test account for the Google reviewer.

Then, click on "Save".

Ads

Select the option: "No, my app does not contain ads" and Save

Content rating

  • Click on "Start questionnaire"

  • Fill in email address with client's email address

  • Select the app category and click "Next"

Reply to the following topics:

  • "No" for "Violence"

  • "No" for "Sexuality"

  • "No" for "Language"

  • "No" for "Controlled Substance"

On Miscellaneous select:

  • "Yes" for interaction

  • Select "No" for physical location

  • Select "No" for purchase digital goods

Click on "Save" and then on "Next". After checking the summary, click on "Submit".

Target audience

  • On Target Age, select "18 and over" and click Next.

  • On Store presence, select Yes for the Appeal to Children option (This will show a label "Not designed for children" on the Store).

  • Click Next and then Save.

Select an app category and provide contact details

  • In App Category select App for "App or Game"

  • Choose an app category

  • Fill in your contact email address for that app

  • Deselect the "External marketing" box

  • Click on Save

Setup your store listing

  • Fill app details (name, short and full description)

  • Upload app graphics (icon, feature graphic and screenshots)

  • Click on Save

Release your app

On Dashboard now you should see the "Release your app" section available. Click on "View tasks" on the last section "publish your app on Google Play".

Select countries and regions

  • Click on "Add countries / regions"

  • Select All

  • Click on "Add countries / regions" on the bottom right

  • Confirm by clicking on "Add" on the Dialog that appears

Go back to the Dashboard screen from the side menu, under CREATE AND ROLL OUT A RELEASE you will find the next step.

Create a new release

Select "Create a new release".

App signing by Google

Under "App signing by Google Play" make sure you select "Manage preferences" and select the option "Opt out of app signing by Google Play".

Important: DO NOT click on "Continue".

  • Click on Update

  • Confirm by clicking on "Opt out" on the dialog

Uploading the APK file

  • Drag your APK file to the App bundles and APKs field and wait for it to be uploaded

  • On Release Name field make sure our standard version number is showing (i.e: 1.0)

  • Since it's the first version of the app, you leave the release notes empty

  • Click on Save

  • Click on Review Release

App Privacy Policy

Once the APK is reviewed, Google will open a new required field, you can add it by going to the Policy > App Content on the side menu.

You can add your own app Privacy Policy or http://www.conference-compass.com/privacy

After adding the privacy policy, click on "Production" from the side menu and go to "Releases" and continue on "Editing" your Release Draft.

Rollout to Production

  • Click on Review Release

  • Check for errors or any major warning message and click on "Start rollout to Production" on the bottom right

  • Confirm by clicking on "Rollout" on the dialog

Graphic Assets

App icon

Your app icon as shown on Google Play. Don’t use badges or text that suggest store ranking, price or Google Play categories (such as "top", "new", or "sale").

Squared JPEG or 32-bit PNG, 512 px by 512 px, up to 1 MB

Feature graphic

This will help promote your app in different places on Google Play. In case of cropping, avoid placing text near the edges, and center key visuals.

JPEG or 24-bit PNG (not transparent), 1,024 px by 500 px, Up to 1 MB

Screenshots

Upload 2 - 8 screenshots of each device below:

Phone screenshots

JPEG or 24-bit PNG (not transparent)
Between 320 px and 3,840 px
16:9 aspect ratio (for landscape screenshots)
Up to 8 MB

7-inch tablet screenshots

JPEG or 24-bit PNG (not transparent)
Between 320 px and 3,840 px
16:9 aspect ratio (for landscape screenshots)
Up to 8 MB

10-inch tablet screenshots

JPEG or 24-bit PNG (not transparent)
Between 320 px and 3,840 px
16:9 aspect ratio (for landscape screenshots)
Up to 8 MB

Update an app

  • Go to the Google Console go to All apps and select the app you wish to update by clicking on its name

  • On the left menu, navigate to "Release Management" > App releases

  • On the new screen, find the "Production track" section, where you'll see the latest release submitted.

  • Click on the "Manage" button.

  • Click on "CREATE RELEASE" button on the top right

  • Drag the .APK file and wait for it to upload

  • Once the file is processed, make sure the release name contains the correct version number

  • And then in the "What's new in this release?" right a small text that reflects what are the features or bug fixes the update contains

  • Click on "Save"

  • Click on "Review"

  • Scroll to the end of the screen and click "START ROLLOUT TO PRODUCTION" and confirm on the dialog.

  • Make sure that you see the release number you've just uploaded and the status message "Full rollout".

If you wish to edit the main store listing details such as app name, description or icon and screenshots, on the left menu navigate to "Store Presence" > "Store listing". Edit desired information and hit the "SUBMIT UPDATE" button at the bottom.

The update of the metadata and the app release is processed separately and may be not be available all at once to the app users.

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