Gamification is a great feature to increase app and event engagement with attendees, while also making the event more fun! There are three main advantages to using gamification on our platform:

  • Influence your attendees' behavior by customizing the achievements and rewards in the CMS.

  • The leaderboard is synced in real-time which can give your attendees motivation and fulfillment leading to more competition and app engagement.

  • Have your gamification sponsored with exhibitor-related achievements and prizes.

User experience on the mobile and web app

On the platform, certain achievements are enabled for which you can score points. Go to your profile and click on My Achievements to find all the tasks you can perform to collect points.

The achievements are grouped in different categories: Analytic, Engage, Expert, Hidden, and Social. Click on an achievement to find out what you need to do to score points. Per achievement, there can be multiple levels. Once you have completed all levels, you complete the Achievement. If you complete all achievements within a category, you can score even more points!

Inside the leaderboard, you can see how well you perform compared to the other conference participants. By filtering on Contacts, the leaderboard will show your contacts only.

Introduction

This is a short introduction to how achievements are constructed in the Content Management System (CMS).

Achievement sets: Before customizing achievements, make your own achievement set by choosing one of the predefined templates (recommended) or start from scratch.

There are two default achievement sets: Essential & Competitive. You can remove and add achievements from any set.

Categories: The achievements are divided into 6 categories. Each category includes multiple achievements.

  1. Analytics: achievements related to viewing content on the platform and time spent.

  2. Engage: achievements related to interactivity during sessions.

  3. Social: achievements related to networking.

  4. Hidden: achievements for very eager users.

  5. Expert: achievements related to attending specific virtual sessions.

  6. Milestones: gained once completing all achievements within a category.

Levels: Achievements can have one or multiple levels. The current level is indicated at the top right corner of the card. Each level has its own parameter and points.

Parameters: The number of times the user needs to perform the task to complete this level.


Points: Points are granted when a level is completed.

For example, the user can get 30 points when joining 2 different sessions.


Rewards: When all levels of an achievement are completed, a reward can be won. To add a reward, you need to give a Title, Text, URL (to the website where the reward can be retrieved), and a video or image. Rewards can be sponsored, event- or society-related. It is not required to add a reward for each achievement.

Set-up in the CMS

You can create multiple achievement sets in the CMS, however, only one can be active at the time. The points scored by users are set-specific. Therefore, when you would make a completely new set active, all users are back to 0 points.

Within an achievement set, you can add new or remove achievements using the dedicated buttons. Click on the pencil on the achievement card to make customizations.

Per achievement you can customize the following items:

  1. The icon for the achievement.

  2. The title of the achievement.

  3. The number of levels (1 to 5).

  4. The points that are rewarded when completing a level.

  5. The task parameter. However, the units always remain the same for each achievement (e.g. number, hours, days, etc.).

  6. The reward.

Keep in mind that when changing levels, parameters, or points of an active achievement, this affects the progression of all users. Points gained by users for that achievement will be set back to 0 points.

Note that all achievements can be added only once, except for the Expert achievement of which you can have a maximum of 8. Expert sessions need to be linked to a specific virtual session (using the built-in virtual rooms). Points are gained when completing the session:

Best-practice tips

  1. Make sure to only include achievements related to your app’s features. For example, remove the achievements related to the social wall if this is not part of your app.

  2. Assign more points to the parts of the conference that matter most to you. For example, if you want to increase networking activity, award more points in the Social Category, and maybe even add rewards to trigger engagement.

  3. Assign the expert sessions to the sessions you want to promote at the event to increase attendance. It can also be part of your sponsor package!

  4. Are you having (sponsored) awards? Create an information page in the app or a news message to announce the prizes. This will trigger your users to complete that achievement, and to get more app engagement.

  5. Use a Testing achievement set prior to going live with your app, so you can explore the gamification and avoid being on the top of the leaderboard at the start of the conference. Once you are going live, enable the conference’s official achievement set.

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